Wine Cooler Brands 1980s

Zima was a briefly popular wine cooler brand that was first offered to consumers in the early 1990s.

Wine cooler brands 1980s.

The original homemade wine cooler was made from a light white wine try a dry chardonnay or a pinot grigio and a lemon lime soda like 7up. California cooler made the first commercially available wine coolers but it was bartles jaymes and specifically. In the 80s commercial wine coolers starting hitting the markets with zany flavors like apple citrus and berry. Every alcohol cabinet in the 1980s was required to have a bottle of malibu in it.

In 1985 ernest julio gallo launched bartles jaymes with a series of ubiquitous tv spots featuring two endearing elderly yokels frank bartles and ed jaymes purported creators of the. Many an under 21 s first foray into the dark world of buying booze with a fake id bacardi breezer wine coolers had roughly a 0 005 alcohol content but damn were they delicious. And even if you didn t their commercials featuring a. A sweet white rum with coconut mixed in for good measure this was far too easy to drink especially when mixed with coke.

If you were even close enough to drinking age to fool someone in the 1980s there s an outside chance you tried a bartles jaymes wine cooler. There were large brand names such as cold duck a cheap half red half sparkling wine made with concord grapes by andré a k a. Years after wine coolers found their place on the shelves mike s hard lemonade emerged to become one of the best wine cooler brands on the market. But with the emergence of yuppie culture this bubbly libation took off as both an apéritif and as a status symbol for social climbers looking to show off their new found wealth.

Bartles jaymes wine coolers anytime someone in the 80s had occasion to bring a four pack of wine coolers somewhere it s a pretty fair bet things were going or were about to be going pretty. Our research shows that the show off aspect is an important part of champagne drinking said one brand. Cold duck may have been the worst offender but there was also blue nun a sweet watery white wine from germany. France was guilty too.

A wine cooler is essentially just a mix of wine fruit juice sugar and soda you can make them at home and should but most people associate the term with the commercially produced concoctions introduced in the 1980s.